The main challenges I faced while creating this project were appealing to my target audience women and selecting the right colour palette. Targeting women was difficult because it was a demographic I hadn’t designed for before, and I needed to understand how my design choices could influence their interest in the product. Colour selection was also a struggle, as I hadn’t previously worked with bright or vibrant colours, nor colours typically associated with women, which made it harder to decide what best represented the brand.

To overcome these challenges, I used online tools like colour pickers to test how different colours worked together, and I asked my mom, sister, and other female friends for feedback. They helped me understand how the colours felt and suggested improvements, such as using softer tones of the main product colours instead of different colours for the caps. This advice helped elevate the overall design. I’m very proud of how the project turned out, and it boosted my confidence in designing for different age groups and genders going forward.