Some Challenges that I faced was doing the fruit illustrations while also trying to maintain a fun but refreshing look that you can see on some alcohol brands, which Somersby was my inspiration.
What i've learned from this project is that capturing the vision of a brand in a area like alcohol can cause you to go in multiple different directions while trying to maintain the clean and sophisticated look it already has. Also doing the illustrations took longer than I thought which did help me in becoming more efficient in illustrator, while also helping me quickly decide what I like, don't like, and what does and doesn't work well together.
Challenges & Solutions
*Mekhi Blair
Designers
What I can takeaway from this project is that i'm really happy that i explored using my illustrative skills to help push this brands identity by creating the fruit icons myself.
Takeaway
*Branding
*Alcohol
Programs Used
Year
2025
*Photoshop
*Illustrator
Category
Mirth & Mellm
Mirth & Mellm
Mirth & Mellm’s ciders are made from hand-selected apples, fermented to perfection and delicately balanced with natural flavors such as berries, citrus, and floral notes. By avoiding artificial additives and focusing on pure,
high-quality ingredients, their ciders maintain a crisp, refreshing taste that embodies the essence of nature.
Mirth & Mellm is dedicated to redefining the experience of wine and cider through the use of natural flavors, crafting beverages that seamlessly blend tradition with modern innovation. With a commitment to quality, authenticity, and artistry, the brand carefully selects the finest ingredients, ensuring that every bottle reflects the purity of nature and the depth of expertly crafted flavours.
Mirth & Mellm’s ciders are made from hand-selected apples, fermented to perfection and delicately balanced with natural flavors such as berries, citrus, and floral notes. By avoiding artificial additives and focusing on pure,
high-quality ingredients, their ciders maintain a crisp, refreshing taste that embodies the essence of nature.
Mirth & Mellm is dedicated to redefining the experience of wine and cider through the use of natural flavours, crafting beverages that seamlessly blend tradition with modern innovation. With a commitment to quality, authenticity, and artistry, the brand carefully selects the finest ingredients, ensuring that every bottle reflects the purity of nature and the depth of expertly crafted flavours.
*Branding
*Alcohol
Programs Used
Year
2025
*Photoshop
*Illustrator
Category
Mirth & Mellm
Mirth & Mellm’s ciders are made from hand-selected apples, fermented to perfection and delicately balanced with natural flavors such as berries, citrus, and floral notes. By avoiding artificial additives and focusing on pure,
high-quality ingredients, their ciders maintain a crisp, refreshing taste that embodies the essence of nature.
Mirth & Mellm is dedicated to redefining the experience of wine and cider through the use of natural flavors, crafting beverages that seamlessly blend tradition with modern innovation. With a commitment to quality, authenticity, and artistry, the brand carefully selects the finest ingredients, ensuring that every bottle reflects the purity of nature and the depth of expertly crafted flavours.
Some Challenges that I faced was doing the fruit illustrations while also trying to maintain a fun but refreshing look that you can see on some alcohol brands, which Somersby was my inspiration.
What i've learned from this project is that capturing the vision of a brand in a area like alcohol can cause you to go in multiple different directions while trying to maintain the clean and sophisticated look it already has. Also doing the illustrations took longer than I thought which did help me in becoming more efficient in illustrator, while also helping me quickly decide what I like, don't like, and what does and doesn't work well together.
Challenges & Solutions
*Mekhi Blair
Designers
What I can takeaway from this project is that i'm really happy that i explored using my illustrative skills to help push this brands identity by creating the fruit icons myself.
Takeaway
Mirth & Mellm
Mirth & Mellm’s ciders are made from hand-selected apples, fermented to perfection and delicately balanced with natural flavors such as berries, citrus, and floral notes. By avoiding artificial additives and focusing on pure,
high-quality ingredients, their ciders maintain a crisp, refreshing taste that embodies the essence of nature.
Mirth & Mellm is dedicated to redefining the experience of wine and cider through the use of natural flavours crafting beverages that seamlessly blend tradition with modern innovation. With a commitment to quality, authenticity, and artistry, the brand carefully selects the finest ingredients, ensuring that every bottle reflects the purity of nature and the depth of expertly crafted flavours.
*Branding
*Alcohol
Programs Used
Year
2025
*Photoshop
*Illustrator
Category
Some Challenges that I faced was doing the fruit illustrations while also trying to maintain a fun but refreshing look that you can see on some alcohol brands, which Somersby was my inspiration.
What i've learned from this project is that capturing the vision of a brand in a area like alcohol can cause you to go in multiple different directions while trying to maintain the clean and sophisticated look it already has. Also doing the illustrations took longer than I thought which did help me in becoming more efficient in illustrator, while also helping me quickly decide what I like, don't like, and what does and doesn't work well together.
Challenges & Solutions
What I can takeaway from this project is that i'm really happy that i explored using my illustrative skills to help push this brands identity by creating the fruit icons myself.
Takeaway
*Mekhi Blair
Designers
What I can takeaway from this project is that i'm really happy that i explored using my illustrative skills to help push this brands identity by creating the fruit icons myself.
Some Challenges that I faced was doing the fruit illustrations while also trying to maintain a fun but refreshing look that you can see on some alcohol brands, which Somersby was my inspiration.
What i've learned from this project is that capturing the vision of a brand in a area like alcohol can cause you to go in multiple different directions while trying to maintain the clean and sophisticated look it already has. Also doing the illustrations took longer than I thought which did help me in becoming more efficient in illustrator, while also helping me quickly decide what I like, don't like, and what does and doesn't work well together.
Challenges & Solutions
Takeaway
*Mekhi Blair
Designers
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